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Projects · Privilège AJ

Privilège AJ, a platform built to measure.

Privilège is a web platform I imagined and built for my real estate team. It brings together a private portal for our selling and buying clients, and a management workspace that automates the team’s repetitive work.

What I built Contact me
For clients
A private portalSellers and buyers
For the team
A management workspaceThat automates the repetitive work
Languages
French, English, Spanish, PortugueseOn mobile and desktop
Privilège AJ “My day” screen: deadlines, this week’s showings, day-by-day calendar and client search
The team’s “My day” screen · sample data

The trigger

Five or six tools for a single file.

Our files lived in five or six tools at once:

CRMZapierGoogle DriveMondayEmailsHandmade PDFsPubluu

Clients called to find out where their file stood. And every new listing required the same dozens of manual steps.

I wanted a client experience that lived up to our image, and a team that spends its time on clients rather than on paperwork.

That’s why I designed Privilège.

What I built

A portal for our clients, a management workspace for the team.

For clients: the portal

  • Password-free sign-inA 6-digit code, and that’s it.
  • A personalized home pageWhere the file stands, what to do next, the next deadline and a note from the team.
  • Step-by-step trackingFrom valuation to the notary, for sales and purchases alike.
  • DocumentsRequested documents and secure upload; contracts available at all times.
  • Key datesReady to add to your calendar: Google, Outlook or Apple.
  • Online formsListing terms, buyer file, property features, with the PDF produced automatically.
  • Photos, videos and statisticsProfessional photos and videos of the property, showings and marketing statistics.
  • The market, guides, partnersA look at the market in their city, book-style guides and our partners.
  • Four languagesFrench, English, Spanish and Portuguese.

For the team: the management workspace

  • “My day”Deadlines, showings, documents received and clients to follow up with, at a glance.
  • AutomationsAs soon as a client enters the CRM pipeline, Privilège creates the Drive folders, the client file, the Monday tasks and the links on its own.
  • Automatic due diligenceWith Verimmo, a companion tool I also built: a land registry search, deeds, maps and the assessment presentation filed in the client’s folder, in a few minutes.
  • The promo sheetA tri-fold PDF, generated from the file’s photos and data.
  • AJ PublicationsA library of flip-through guides, with reading statistics.
  • QR codesFor direct mail advertising, with scan tracking.
  • PDF toolsMerge, compress, redact.
  • Roles and settingsAdministrator, broker, assistant; settings that can be changed without programming.

How I built it

From a broker’s real day-to-day to the tool.

I defined every need from our real day-to-day as brokers, then built it with artificial intelligence (Claude) as my development partner.

Every feature starts from a mockup I choose, then we refine it by using it for real.

It’s a living tool: it gets better every week, based on what the team and our clients experience.

What I take away from it

  • I understand the profession from the inside.
  • I know how to turn an irritant into a concrete solution.
  • I love innovation applied to real estate.

Results

What it changes.

For clients

Everything in one place.

Transparency, everything in one place, on mobile and desktop, in their own language.

For the team

Nothing slips through.

  • Fewer repetitive tasks, and nothing slips through the cracks.
  • A consistent, high-end image.
  • A structure ready to welcome new brokers.

What’s next

Interested in this kind of tool?

I designed Privilège so it could serve other teams or brokers too. Are you a broker or do you lead a team, and does this kind of tool interest you? Write to me.

Write to me The team’s website